The Fundamentals of Internet Marketing

Before I pen down the article on The Fundamentals Of Internet Marketing, I must say thank you Rick Samara and thought I'd like to share this with fellow marketers and networkers.

General Assessment:

There is great opportunity in internet marketing and home business development. I consider it a very viable method of increasing one's income. There is money to be made! This is a growth industry still in its infancy. The internet is making the world smaller, and any new beginner must understand that their market is international. There are over 34 million registered domains (websites). Industry experts forecast that there will be over 500 million registered domains in the next 10 Years. Those establishing a firm position in this market NOW, stand a great chance of succeeding very well once we come out of this global recession.

1 There are three fundamental things that a new business needs to get started; 1.) a product that people want and has value, 2.) a method of letting everyone know you have this product, and 3.) paying customers. To repeat... there are three primary components in an internet based business:

* Programs/Products,
* Advertising/Marketing/Promotion, and
* Clients/Buyers.

2 There are over 50,000 programs out there on the Internet; resulting in little discipline and guidance toward success; though the promises of success and immediate wealth are plentiful. This is happening on a daily basis!

* Beware of trying to eat all the "forbidden fruit," and maintain focus. This is anyone's biggest challenge.
* Over 90 percent of Internet Business advertisers use "Free" teaser advertisements. These "Free" programs most often attempt to limit you to the extent that you have to purchase an upgrade program to reap any benefit. These upgraded programs might be called "Pro", "Gold", "Level 2", etc..
* Customer service is a critical aspect in analyzing Program/Product and Advertising/Marketing (more on this in Finding #7). I have discovered that a good deal of internet businesses are fleeting. The owners skim from the top, then move on to another venture. This "internet strip mining" is difficult to identify. However, there are some common characteristics. For example: heavy use of auto-responder messages to get you excited about an opportunity, followed by no follow-up communication once you have joined.

3 I estimate that 90 percent of internet businesses use Direct or "Intrusion" Marketing which focuses on the acquisition of new client/buyers through spam, misuse of auto-responders and other measures. By comparison, I believe that Relationship Marketing, which focuses on client/buyer retention and continued satisfaction, better serves any new business. Any successful business owner knows that the client comes first. I follow this basic philosophy: Anyone can achieve what they desire if they have provided enough others the ability to achieve what they desire.

* Developing Clients/Buyers is critical. Developing a list of potential. These Clients/Buyers need to be nurtured. There are an increasing number of websites that offer exaggerated success stories on how to accomplish this. Such websites are established internet businesses promoting their Program/Product.

* Look for websites that provide you complete control of your referrals. By complete control, we mean you have the ability to copy-and-paste, into a database, their name and e-mail; and their phone number and address when available. Referrals are your potential clients.

4 New internet venture seekers lack the discipline to stay with a single program and work it to success. I base this on my very own efforts... with 6-8 people exploring ‘opportunities' that attracted them. I estimate that 75 percent of new Internet business seekers fail.

* You can avoid this if you know your time zones: Zone 1 is for work on your business, Zone 2 is for research and exploration... like reading Bulletins (more on "learn to earn" in later editions), and Zone 3 is for Promotion. Once again, I can not over emphasize the importance of focus. (Where blinkers just like horse racing)

5 Organizational skills and methods are critical.

* Build lists and place them on your desktop for quick reference. For example: Start a Banner Code List. This is extremely handy when you want to find the proper banner to promote a program. Give it a clear title that communicates to you.
* Use Microsoft Word and Excel for these lists, or other comparable word processing and spreadsheet programs.

6 Any new business needs to spend money to make money. You must be willing to invest in your future. The key is getting the most out of your investment for the best price. You may need to do your own due diligence.

7 Customer service is a critical aspect in analyzing Program/Product and Advertising/Marketing. I found that a good deal of internet businesses is fleeting. The owners skim from the top, then move on to another venture. This "internet strip mining" is difficult to identify. However, there are some common characteristics. For example: heavy use of autoresponder messages to get you excited about an opportunity, followed by no follow-up communication once you have joined.

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